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Chef Boyardee

Canned pasta brand

This article is about the canned pasta product line. For its founder, see Ettore Boiardi.

Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. The company was founded by Italian immigrant Ettore Boiardi in Milton, Pennsylvania, U.S., in [1][2]

History

After leaving his position as head chef at the Plaza Hotel in New York City, Ettore Boiardi opened a restaurant called Il Giardino d'Italia ("The Garden of Italy") in [3] at East 9th Street and Woodland Avenue in Cleveland, Ohio.[4] The idea for Chef Boiardi came about when restaurant customers began asking Boiardi for his spaghetti sauce, which he began to distribute in milk bottles.[3] Four years later, in , Boiardi opened a factory and moved production to Milton, Pennsylvania, where he could grow his own tomatoes and mushrooms.[2] He decided to anglicize the name of his product to "Boy-Ar-Dee" to help Americans pronounce his name correctly.[3] The first product to be sold was a "ready-to-heat spaghetti kit" in The kit included uncooked pasta, tomato sauce, and a container of grated cheese.[5]

The U.S.

military commissioned the company during World War II for the production of army rations, requiring the factory to run 24 hours a day.[2] At its peak, the company employed approximately 5, workers and produced , cans per day. After the war ended, Boiardi had to choose between selling the company or laying off everyone he had hired.

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    • He sold the company to American Home Foods in for nearly $6 million, and remained as a spokesman and consultant for the brand until [6] American Home Foods turned its food division into International Home Foods in Four years later, International Home Foods was purchased by ConAgra Foods, which continues to produce Chef Boyardee canned pastas bearing Boiardi's likeness.[7]

    Advertising

    In , Barbara Lippert of Advertising Age compared the Young & Rubicam ad for Beefaroni to The Blows and running of the bulls.

    The ad features a large group of children running through Venice singing, "Hoorayfor Beefaroni!" Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! Anthony!") and "Hilltop" for Coca-Cola.[8]

    Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld.

    In the episode "The Rye", Kramer is allowed to operate a Hansom cab for a week, and feeds the horse excess cans of Beefaroni, which causes frequent and foul smelling flatulence. As a result of the request, the name was changed to "Beef-a-reeno".[9]

    In , Chef Boyardee was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, which depicts advertising mascots having dinner together.[10]

    See also

    References

    1. ^"About Us".

      Chef Boyardee.

    2. Chef boyardee family tree
    3. Chef boyardee net worth
    4. Ettore boiardi born
    5. Is chef boyardee still alive

      6. ConAgra Foods. Retrieved 28 April

    6. ^ abcBoiardi, Anna; Norris, Michele; Siegel, Robert (17 May ). "The Man, The Can: Recipes Of The Real Chef Boyardee". All Things Considered. NPR. Transcript. Retrieved 28 April
    7. ^ abcAbraham, Lisa (29 November ).

      "Your favorite food icons: Fact or fiction?".

      Mario boiardi At 11 years of age, he began working as an apprentice chef in a hotel in Piacenza. Sarasota Herald-Tribune. In , he met and collaborated with two of his restaurant patrons, Maurice and Eva Weiner, owners of a chain of self-service grocery stores, to begin making his food products on a larger scale. To be close to tomato fields, Boiardi moved the company to Milton, Pa..

      The Tribune-Review. Pittsburgh. Archived from the original on 31 January Retrieved 29 December

    8. ^Pengo (22 May ). "Chef Boyardee". Cleveland Centennial. Retrieved 28 April [circular reference]
    9. ^Butler, Stephanie (8 June ).

      "Natural History of the Kitchen: Chef Boyardee".

      Hector boyardee biography death Retrieved 10 August — via YouTube. Section 1, Page The Baltimore Sun. Boiardi followed his brother Paolo to the kitchen of the Plaza Hotel in New York City, working his way up to head chef.

      Eat Me Daily. Archived from the original on 3 February Retrieved 7 February

    10. ^Kelly, Debra (15 August ). "The untold truth of Chef Boyardee". Mashed.

      Hector boyardee biography wikipedia Hector Boiardi, founder of Chef Boy-ar-dee Foods, one of the first packaged Italian food businesses in the nation, died Friday night after a short illness. Retrieved 28 April Hector Boiardi sold his company for just under 6 million dollars in to American Home Foods which later became International Home Foods , though continuing to be involved as an advisor in their canned pasta business for the remainder of his life. United Press International.

      Retrieved 7 February

    11. ^"Meet the Real Man Behind the Brand". Chef Boyardee. ConAgra Foods. Archived from the original on 2 June Retrieved 28 April
    12. ^Lippert, Barbara (9 July ).

      Chef hector boyardee: At 11 years of age, he began working as an apprentice chef in a hotel in Piacenza. External links [ edit ]. Encyclopedia of Cleveland History. Authority control databases.

      "The Chef Whose Beef Got Him Canned". Advertising Age. 89 (15): Retrieved 16 January

    13. ^Baldwin, Kristen (30 May ). "Seinfeld and brand-name products". Entertainment Weekly.

      Hector boyardee biography Retrieved 2 December Article Talk. Ettore J. Already then, the company was the largest importer of Italian Parmesan cheese, while also buying tons of olive oil, according to grandniece Anna Boiardi.

      Meredith Corporation. Retrieved 1 July

    14. ^"Mastercard Priceless | Experiences make life more meaningful". Priceless. Retrieved

    External links